Experian announces that it has acquired Altovision Inc., an email marketing company in Japan.

Founded in 2000, Altovision provides email distribution, marketing consulting (including business-to-business marketing), creative design and technical support to over 200 medium and large-sized clients in segments such as telecommunications, financial services, retail and healthcare.

This acquisition further strengthens Experian’s market position in Japan and further extends Experian’s global lead in permission-based email marketing. Altovision will form part of Experian’s Marketing Services activities in EMEA/Asia Pacific.

In the year to 30 June 2011, revenue for Altovision was US$6m and gross assets as at 30 June 2011 were approximately US$5m.  Altovision was acquired from a founding shareholder, senior employees and ngi group, inc.  The acquisition has been funded from Experian’s existing cash resources.

Source:  Experian Press Release