Experian Acquires Altovision Inc. Japan

Posted by Joachim Bartels | Mar 27, 2012 | Experian, Japan, Marketing & Sales Information, Ownership Changes of Information Companies, Uncategorized | 0 |

Experian announces that it has acquired Altovision Inc., an email marketing company in Japan.

Founded in 2000, Altovision provides email distribution, marketing consulting (including business-to-business marketing), creative design and technical support to over 200 medium and large-sized clients in segments such as telecommunications, financial services, retail and healthcare.

This acquisition further strengthens Experian’s market position in Japan and further extends Experian’s global lead in permission-based email marketing. Altovision will form part of Experian’s Marketing Services activities in EMEA/Asia Pacific.

In the year to 30 June 2011, revenue for Altovision was US$6m and gross assets as at 30 June 2011 were approximately US$5m. Altovision was acquired from a founding shareholder, senior employees and ngi group, inc. The acquisition has been funded from Experian’s existing cash resources.

Source: Experian Press Release

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Joachim Bartels

Joachim C Bartels is a co-founder, director, head of information resources and Editor-in-Chief of BIIA. In his capacity as Editor-in-Chief he is responsible for the selection of relevant information content concerning industry insights, trends, technological developments, standards and policies impacting BIIA members in particular and the business information industry in general.

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