Experian Acquires Conversen Ltd.

Posted by Joachim Bartels | May 22, 2012 | Experian, Marketing & Sales Information, Marketing Tools, Ownership Changes of Information Companies, Platforms / Workflow Tools, Uncategorized, United Kingdom | 0 |

Experian, a provider of data, analytics and marketing technologies, has announced it has acquired Conversen. The acquisition accelerates Experian Marketing Services’ moment um in offering UK clients best-in-class cross-channel marketing products and services

Conversen is a pioneer in developing interaction management technologies that enable marketers to create fully integrated, cross-channel conversations through mobile, Web, social, email and traditional channels. To encourage advocacy and deepen customer loyalty, marketers are quickly moving away from channel marketing and are focusing on implementing coordinated, personable and highly relevant data-driven conversations.

The acquisition of this industry-leading campaign management technology further strengthens Experian Marketing Services’ integrated marketing suite and provides even more flexibility, efficiency and precision to clients’ engagement strategies.

Source: Experian UK

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Joachim Bartels

Joachim C Bartels is a co-founder, director, head of information resources and Editor-in-Chief of BIIA. In his capacity as Editor-in-Chief he is responsible for the selection of relevant information content concerning industry insights, trends, technological developments, standards and policies impacting BIIA members in particular and the business information industry in general.

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