Experian, a provider of data, analytics and marketing technologies, has announced it has acquired Conversen.  The acquisition accelerates Experian Marketing Services’ moment um in offering UK clients best-in-class cross-channel marketing products and services

Conversen is a pioneer in developing interaction management technologies that enable marketers to create fully integrated, cross-channel conversations through mobile, Web, social, email and traditional channels. To encourage advocacy and deepen customer loyalty, marketers are quickly moving away from channel marketing and are focusing on implementing coordinated, personable and highly relevant data-driven conversations.  

The acquisition of this industry-leading campaign management technology further strengthens Experian Marketing Services’ integrated marketing suite and provides even more flexibility, efficiency and precision to clients’ engagement strategies.

Source:  Experian UK