Experian Acquires Melbourne-based Pacific Micromarketing

Posted by Joachim Bartels | Jan 22, 2013 | Analytics, Australia, Direct Marketing - Consumer, Experian, Marketing & Sales Information, Marketing Tools, Ownership Changes of Information Companies, Uncategorized | 0 |

Experian has acquired Melbourne-based analytics business Pacific Micromarketing from publishing group PMP for $AUD 6.2 million (US $6.5m).

Pacific helps clients analyze customer databases to develop consumer, market and neighbourhood classifications, analysis and insights, assisting with decisions from customer targeting to the location of new stores. Teams of consultants and analysts are backed up by tools such as the household classification system, Mosaic.

PMP’s core business is in print, digital and distribution and the sell-off reflects a drive to focus on these as it implements a turnaround strategy under its new CEO, Peter George, who comments: ‘The business will find a better fit with Experian and I am sure it will prosper under the new ownership’.
Source: mrweb.com

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Joachim Bartels

Joachim C Bartels is a co-founder, director, head of information resources and Editor-in-Chief of BIIA. In his capacity as Editor-in-Chief he is responsible for the selection of relevant information content concerning industry insights, trends, technological developments, standards and policies impacting BIIA members in particular and the business information industry in general.

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