Experian and Money Advice Trust (UK) work together to increase understanding of people in debt
The Money Advice Trust, a charity that runs National Debtline and Business Debtline, has teamed up with global information services company Experian to better understand its clients and more effectively tailor its free debt advice for those in financial difficulty.
National Debtline gave free advice to 287,919 people in 2014, with its sister service Business Debtline providing advice sessions to 42,352 small business owners.
Experian analysed National Debtline and Business Debtline clients from 2014 using its widely-used Mosaic consumer insight tool to provide a demographic breakdown of people and small business owners seeking free advice. The analysis found that 50 percent of National Debtline clients fall in four key Mosaic groups – Family Basics, Transient Renters, Aspiring Homemakers and Municipal Challenge.
Source: Experian
