Alliance provides market planners with additional resources to manage through challenging economic conditions.

Experian®, announced a strategic alliance with Buxton, the industry leader in site location and customer analytics for the retail, health care, manufacturing and public sector industries.   The agreement expands the availability of strategic location intelligence services to all types of retailers, municipalities, health care providers and consumer packaged goods companies throughout the United States. Experian — known for its vast array of marketing information, such as its INSOURCESM consumer demographic database — provides all the data necessary to businesses making location-based decisions. The information in INSOURCE contains more than 113 million household records, at the individual household, in addition to ZIP+4TM and block group levels that are updated quarterly based on actual deliverable addresses.

About Buxton: Since 1994, Buxton has been the industry leader in customer analytics for the retail industry. Its focus now includes healthcare organizations, consumer packaged goods manufacturers and city governments. Buxton draws from its individual- and household-level data to determine lifestyles and buying habits to clearly identify an organization’s best customers and find more like them anywhere in the U.S.  For more information, visit

BIIA Newsletter May 2009 Issue