Experian, a global information services company, today announced it has launched a new global image and identity for the company. This new brand positioning includes a new logo, tagline and advertising campaign that conveys Experian’s dynamic growth, global reach and position as the global leader in providing information services.”In the past five years, we have completely transformed the shape and growth profile of Experian,” said Don Robert, chief executive officer of Experian Group. “We have expanded geographically and into new vertical markets, we’ve launched new innovative products in all businesses, and have made key strategic acquisitions that complement our core businesses and provide new avenues of growth. This new brand positioning reflects the changes we’ve introduced to the business and captures not only our dynamic growth and innovation, but also the global depth and breadth of our service offerings for clients.”

BIIA Newsletter October – 2007 Issue