Experian Australia announced a partnership deal with customer data targeting company, eyeota, creating one of Australia’s most comprehensive portfolios blending online and offline audience data.

By combining Experian’s Mosaic geo-demographic information with online data in eyeota’s consumer data marketplace, marketers have access to the largest online customer data set in the country. The enhanced data will enable brands to connect with their target audience online, based on both online and offline data, in a more efficient and effective manner. The new offering will be known as ‘Mosaic Display’.

“The demand for quality third-party data continues to grow as ad spends via Demand Side Platforms (DSP’s) does the same. The launch of Mosaic branded segments on the eyeota Data Marketplace will provide buyers and marketers with a highly relevant, trusted and accessible set of targeting profiles they can use to reach and engage exactly the right audience,” said Trent Lloyd, Managing Partner, eyeota.

“Brands can feel more confident they are reaching their audience through their advertising because they know the quality of the data is exceptional.”

eyeota’s reach is among the largest in the country ranging between eight and nine million people, half of the Australian internet population.  Two years ago, eyeota set out to improve campaign efficiency and effectiveness for advertisers through a more robust management process. eyeota has developed unique algorithms for collecting and defining customer data to ensure its integrity.

The partnership with Experian solidifies eyeota’s offering in the market and expands the depth and breadth of the data available to clients across Australia.

Eyeota is an audience targeting data and data management technology platform company that helps publishers, agencies and advertisers capture the value of their audience data through advanced customer segmentation, data control and monetization.  eyeota operates the leading audience data marketplace platform in Australia, Asia Pacific and across European markets.  Visit www.eyeota.com for more information.

Source: Experian Press Release