Experian Automotive launches business intelligence tool that delivers unique insights into automotive market

Experian Automotive launched VelocitySM at the National Automobile Dealers Association (NADA) convention. Velocity is an online business intelligence tool that combines extensive automotive data with advanced analytics, enabling automotive professionals to better understand the market, the vehicles that are selling and the people who are buying them. Velocity’s unique combination of data and analytics empowers users to quickly gain actionable insights and make profitable decisions.

 “Velocity provides the ability for automotive marketers to track performance by region, ZIP Code™ and individual dealership, as well as to compare performance against competitive brands at the vehicle or dealership level. Velocity also allows marketers to develop customized key performance indicators to set goals and track ongoing progress. In addition, Velocity provides analytic tools that allow marketers to develop marketing strategies to make an immediate impact on sales performance.

Source: Experian Press Release