Experian has acquired a majority stake in Techlightenment, a Shoreditch based social technology company, from its founders. The firm will now form part of Experian’s UK Marketing Services division.
Techlightenment’s revenue for last year is expected to be approximately £5m, with gross assets at the year-end of £2.5m.
Techlightenment is a data-driven technology and marketing business that provides social media marketing services to multinational companies and global advertising agencies using proprietary technology platforms. Its clients include GlaxoSmithKline, Universal Pictures, PlayStation and match.com.
Experian says the acquisition is in line with a strategy to grow its digital marketing activities, extending its capability into social media and adding to its presence in the online, email and mobile channels.