Experian® launched Experian CheetahMail in South Africa.  Experian CheetahMail will enable businesses across the country to create and deploy highly targeted and relevant email communications that generate the maximum return on investment.  

Experian CheetahMail is the world’s largest permission-based email marketing provider, with principal operations in the key markets of the US, the UK, France, Germany, Spain, the Netherlands, as well as Asia Pacific. The decision to launch the service in South Africa was in response to rising demand from the country’s leading brands for more sophisticated and personalized digital marketing capabilities.  Source: Experian Press Release

BIIA Newsletter January 2010 Issue