Alliance focuses on breakthrough experimentation on mobile instant credit for retailers and mobile prequalification for car and home loans
Experian® announced that its DataLabs in North America and Gimbal, Inc., a leading mobile engagement and location intelligence solution, are working together on breakthrough data and advanced analytics experiments. The announcement was made at Experian’s 35th annual Vision Conference.
By leveraging Gimbal’s suite of macro-location geofencing and micro-location beacons, these findings could help retailers offer instant credit to customers as soon as they walk into a store, as well as give creditors the ability to prequalify their customers on demand for car and home purchases based on the location of their mobile devices.
Experian’s new state-of-the-art DataLabs facility in San Diego, Calif., is outfitted with Gimbal industry-leading beacons to help Experian’s data scientists use breakthrough experiments to analyze data and deliver greater competitive advantages.
Experian DataLabs is staffed by teams of Ph.D. scientists and applied research practitioners with expertise in advanced analytics and modeling, as well as other statistical methods. The labs provide access to Experian resources such as broad, secure consumer and commercial credit data and demographics, which can guide Experian clients in determining their approach. Projects often tackle high-dimensionality problems where computer science, applied mathematics and business acumen intersect to create solutions that can be implemented cost-effectively.
Experian DataLabs operates globally with labs in San Diego, Calif.; London, England; and São Paulo, Brazil. To find out more about Experian’s data innovations and the Experian DataLabs, please visit http://www.experian.com/big-data/datalabs.html.
About Gimbal, Inc.
Gimbal is the leading mobile engagement and location intelligence solution helping you to understand and engage customers. Our platform combines macro-location geofences and micro-location beacons with a cloud-based solution to build, manage and analyze your location-first mobile experiences. Working with leading enterprises and mobile app publishers, Gimbal enables digital-style insights and engagement capabilities for physical places. Developed as part of Qualcomm, Gimbal continues to innovate and invest in new ways to provide the best bridge between the physical and digital worlds. Visit http://www.gimbal.com/ for more information.
Source: Experian Press Release
