experianExperian has divested its retail intelligence business, FootFall, for a cash consideration of £38.5m (US$60m) to Tyco, a leading provider of integrated retail performance and security solutions.

FootFall, part of Experian’s Marketing Services business line, monitors and analyses in-store customer behaviours to help retailers and shopping centres to understand their customers better. It operates across Europe, Asia and the US.  Over the past ten years under Experian’s ownership it has established an internationally recognised brand and key client relationships across the retail and retail property ownership industries.

Brian Cassin, Chief Executive said: “Earlier this year we set out our Group strategy aimed at delivering attractive rates of earnings growth and superior returns. One of our key strategic priorities is to focus on our larger businesses and geographies, where we can most successfully combine our core strengths in data, analytics, software and expertise. Executing on this strategy, we concluded that FootFall lies outside our core strategy and we are pleased to have agreed the sale of FootFall to Tyco, who are well placed to drive FootFall’s future growth.

We wish the FootFall management team and employees every success under Tyco’s ownership and would like to thank them for their support over the years.”

FootFall’s revenue for the year ended 31 March 2015 was US$39m, which was included within Marketing Services.

Source;  Experian Press Release