Experian is one of the top vendors for identity verification solutions, suggests the recent Forrester report, “Top Trends Shaping Identity Verification (IDV) in 2018”.
The report includes data from a survey of 1,097 network security decision makers at firms of 20 or more employees, 25 percent of whom said they use Experian for identity verification. That makes it the most-cited vendor in the report, with respondents spanning Australia, Brazil, Canada, China, France, Germany, India, New Zealand, the UK, and the US.
More broadly, the support for Experian identity solutions is suggestive of the growing enthusiasm for biometric security in the enterprise market, with Experian being a proponent of solutions such as fingerprint, facial, and voice recognition for user authentication. Experian is also a supporter of behavioral biometrics, and in a statement announcing its prominence in the Forrester report, the company asserted that one of the trends mentioned in the report is that “behavioral biometrics shows its strength with identity verification.”
Experian added that these findings are also supported by those from its own “Global Fraud and Identity Report” from earlier this year, in which it reported that 75 percent of businesses surveyed “expressed interest in more advanced security measures and authentication that have no impact on the digital customer experience” – a market demand that solutions like behavioral biometrics are well-positioned to meet.