In a drive to further improve customer acquisition and to minimize potential exposure to bad debt, Vodafone Italy has relied on Experian’s transact sm and probe sm systems. Transact sm receives, validates and processes over five million applications per year for Vodafone Italy. 

The system delivers risk-based lending decisions based on each applicant’s financial risk profile to enable the mobile phone operator to reduce its exposure to high risk customers. Using Experian’s probe sm system, Vodafone Italy is also able to analyze each customer’s financial behaviors to help it determine the most appropriate credit, marketing and – if necessary – optimal pre-collections and collections strategies. Source:  Experian Press Release

BIIA Newsletter March II – 2010 Issue