Experian Hitwise Launches New Client Website

Posted by Joachim Bartels | Jun 6, 2012 | Experian, Marketing & Sales Information, Marketing Services - Automotive Vertical, United States | 0 |

Experian(R) Hitwise(R), a part of Experian Marketing Services, announced today the launch of a new interface to provide simple and faster access to insights for clients to execute marketing campaigns that drive results.

Marketers must constantly understand what drives site traffic and conversions, across their industry and across channels to stay on top of consumer behavior and trends. The new Hitwise website addresses the question of “how can I act on the data?” in a more efficient manner by reducing the analysis needed to find those answers. Clients can now see all their important metrics in a single view, eliminating unnecessary navigation.

Source: Marketwatch.com

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Joachim Bartels

Joachim C Bartels is a co-founder, director, head of information resources and Editor-in-Chief of BIIA. In his capacity as Editor-in-Chief he is responsible for the selection of relevant information content concerning industry insights, trends, technological developments, standards and policies impacting BIIA members in particular and the business information industry in general.

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