Experian InteractiveSM, a division of Experian, today announced its Experian Interactive Innovation Center, a new research and development facility dedicated to leveraging Experian’s assets and new technologies, as well as creating new lines of business to better serve the needs of consumers.  The Experian Interactive Innovation Center team is currently identifying and developing new business opportunities that utilize Experian’s core data and analytics, along with technology from existing Experian Interactive brands. This venture will further strengthen Experian Interactive’s leadership position in online customer acquisition and extend its capabilities as a trusted source of the critical information consumers need to make decisions about key life events and purchases to lower the cost of daily living. “Innovation and new businesses from the Experian Interactive Innovation Center will have at their core the strategy to leverage Experian’s data assets and decision analytics,” stated Coffin, president of LowerMyBills.com and the Experian Interactive Innovation Center. “We have already seen the competitive advantage that Experian data and analytics give us and the value it provides to our clients and consumers. We are going to combine this important business initiative with various emerging trends on the Internet to build new verticals and extensions.”

Experian Interactive, a group of Internet marketing businesses including LowerMyBills.com, PriceGrabber.com®, ClassesUSA.com® and Experian Consumer Direct, is the largest advertiser on the Internet and one of the top 15 Internet companies in the United States by revenue generated. Matt Coffin, founder of Experian’s LowerMyBills.com® will lead the team of innovators as president.  Coffin was recently named Entrepreneur of the Year for 2006 by the Software Council of Southern California.  Source: Experian Press Release January 10th, 2007  www.experian.global-pressoffice.com

BIIA Newsletter February – 2007 Issue