Experian announced availability of its new PowerCurve decision management software portfolio, which helps organizations to manage and grow their business by improving the way they use information to make decisions about their customers.

As a flexible decision management technology platform, PowerCurve offers a unified set of component-based software products that make the process of creating, implementing and improving customer decisions simpler, more efficient and more user-friendly.

The first two PowerCurve software products — PowerCurve Strategy Management and PowerCurve Customer Management — are available today.

PowerCurve Strategy Management — enables organizations to quickly and easily develop and deliver customer acquisition, portfolio and debt management decisions. It does this by giving business users the ability to easily design, test, execute and continuously improve decision strategies. The software makes it almost effortless for users to harness the power of data and transform it, using advanced analytics, into knowledge of the potential revenue and risk associated with each and every customer interaction.

PowerCurve Customer Management — allows businesses to create highly profitable customer relationships by optimizing cross-sell and up-sell offers, improving loyalty and managing risk. The software accomplishes this by creating a comprehensive view of each customer relationship, across an organization’s business and product lines, to more accurately quantify each customer’s potential lifetime value and drive actions to develop and nurture it.

Source: Experian