Experian data will provide a complete representation of the consumption dynamics of the Italian market
Experian, world leader in information services for marketing and for the prevention of credit and fraud risks, has partnered with Audiens, a leading technology company in data management services, with the aim of enhancing Audiens’ database with insight on the Italian population.
“We are pleased to start a partnership with an important and international brand like Experian. Data quality is a strategic driver for campaign effectiveness, so we are happy to strengthen our offer with their data ”
The partnership will combine Experian’s data and powerful modeling system, which is capable of analysing vast amounts of information sources into useful insight, with Audiens technology platform. This means that Experian’s insight will now be available on the main Demand Side Platforms, such as AppNexus, DBM, The Trade Desk, Adform, Adobe…etc. It will help companies further refine and improve their media plan targeting and deliver more cost-effective data-driven campaigns.
“We are pleased to start a partnership with an important and international brand like Experian. Data quality is a strategic driver for campaign effectiveness, so we are happy to strengthen our offer with their data”, says Marko Maras, founder of Audiens.
“We have found a reliable platform in Audiens that opens up new channels for distributing our data and improving our offerings to all brands and their media centers”, says Experian’s Digital Account Director Italy, Giuseppe Scarpati.
Audiens is a Customer Data Platform (CDP) that creates a persistent, unified customer database that is used to improve the performance of advertising campaigns. Data is onboarded from multiple sources (website, mobile app, CRM), normalized, and combined to create advanced audience segmentation. This structured data is then pushed to the most popular digital customer acquisition channels and marketing networks. Audiens allows companies to publish user segments privately or share them with other advertisers for data monetization.
Founded in 2014, Audiens is now part of Bango PLC and operates across Europe, US and Asia. For further information about Audiens please visit www.audiens.com
Source: Business Wire