Experian Automotive has created a new Vehicle in Operation (VIO) report that will, for the first time, provide the automotive industry with a clear and timely picture of vehicles currently on the road in Mexico.   With the report, aftermarket companies will now have the ability to anticipate the needs of the Mexican market and will benefit from greater market intelligence and insight to grow their business. 

The new VIO database, developed in collaboration with JATO Dynamics, Inc., is now available at the national level and is updated twice a year. The VIO figures were developed with input from official sources such as the government (Mexico’s National Institute of Statistics and Geography/INEGI), vehicle associations (Mexico’s Association of Vehicle Manufacturers/AMIA, Mexico’s Association of Automobile Dealers/AMDA and Mexico’s Automotive Parts Association/INA), original equipment manufacturers and car importer vehicle information.  Source:  Experian

BIIA Newsletter November I – 2010 Issue