Experian has announced the launch of BizSourceSM, which is a new master commercial database, and TrueSearchSM, an advanced search and match technology designed to produce the industry’s most complete view of a small business. The robust new architecture of BizSourceSM leverages Experian’s data management experience, flexibly integrating its extensive commercial data assets, business intelligence and information on business owners to create the most thorough and accurate small-business information available. The state-of-the-art referential matching technology in TrueSearchSM provides persistent tracking of a company to deliver a complete view of the business over time. The unique matching system combines all variations of a business’s name and address into a single record, helping to increase file data depth and provide a more comprehensive profile or score. This process creates an accurate picture of the business’s overall creditworthiness in one view rather than in fragmented pieces.  Source: Experian Press Release www.experian.com

BIIA Newsletter May – 2007 Issue