Experian® is announcing the launch of its mobile consulting practice to help organizations acquire, grow and protect customers in this dynamic mobile space.
Experian’s Global Consulting Practice in North America now has the unique expertise necessary to provide analysis, powerful insight and valuable recommendations to help organizations navigate the evolving mobile landscape. The Global Consulting Practice will offer the following new consulting services to assist clients with mobile customer acquisitions and offer management:
Mobile customer acquisitions
Experian’s business consultants will help organizations expand the front end of the acquisitions funnel to bring in more qualified customers and ultimately increase the rate of conversions by leveraging technology more effectively and eliminating redundant risk mitigation strategies.
Offer management and optimization
Consultants will help organizations in the mobile space develop card marketing programs. These strategies will allow clients to drive profitable growth through the delivery of relevant customer offers that align with their products.
Cherian Abraham is one of the senior consultants focused on the mobile market. With more than 15 years of experience, Abraham brings a deep understanding of the mobile and emerging payments industry, helping financial services and retailers develop strategies to increase market penetration as well as create customer-centric services for the digital channel.
Prior to joining Experian, Abraham founded DROP Labs, a mobile commerce strategy and advisory practice focused on banking and retail. He is an adviser to ModoPayments, a mobile commerce platform provider. In addition to being a member of the editorial board at E-Finance & Payments Law and Policy, a UK-based legal journal, Abraham frequently blogs on mobile, emerging payments, fraud and risk-related topics. He also is a regular speaker at industry conferences and in online forums, as well as an affiliate analyst with the Yankee Group.