New platform provides world’s leading brands with the ability to develop full-service marketing campaigns in all channels from a single system
Experian announced the launch of its new global cross-channel marketing platform in Southeast Asia, giving marketers the ability to develop and optimize real-time, full service marketing campaigns across any channel to deliver seamless, timely and coordinated communications.
The emergence of today’s new hyper connected and “always-on” consumer means brands must deliver coordinated and consistent customer experiences across all marketing channels. The Experian Cross-Channel Marketing Platform enables marketers to integrate real-time data and customer insight, optimize this insight to create meaningful customer conversations and then interact with customers regardless of channel across email, mobile, social, web, display and print.
Source: Experian Singapore