Experian Launches Intuitive Cross-channel Marketing Platform in Southeast Asia

Posted by Joachim Bartels | Oct 10, 2013 | Asia Pacific, Consumer Marketing, Experian, Marketing Tools, Southeast Asia, Uncategorized | 0 |

New platform provides world’s leading brands with the ability to develop full-service marketing campaigns in all channels from a single system

Experian announced the launch of its new global cross-channel marketing platform in Southeast Asia, giving marketers the ability to develop and optimize real-time, full service marketing campaigns across any channel to deliver seamless, timely and coordinated communications.

The emergence of today’s new hyper connected and “always-on” consumer means brands must deliver coordinated and consistent customer experiences across all marketing channels. The Experian Cross-Channel Marketing Platform enables marketers to integrate real-time data and customer insight, optimize this insight to create meaningful customer conversations and then interact with customers regardless of channel across email, mobile, social, web, display and print.

Source: Experian Singapore

About The Author

Joachim Bartels

Joachim C Bartels is a co-founder, director, head of information resources and Editor-in-Chief of BIIA. In his capacity as Editor-in-Chief he is responsible for the selection of relevant information content concerning industry insights, trends, technological developments, standards and policies impacting BIIA members in particular and the business information industry in general.

The BIIA library is approaching 10,000 news items and best demonstrated practices. BIIA members receive regular news alerts on key developments in the industry and the regulatory environment. The BIIA readership is widespread: between 4 to 5 thousand unique visitors access BIIA.com per month.