Seoul, February 4, 2010; Experian®, announced the launch of its Marketing Services portfolio of products and services in Korea.  The suite of data and analytics tools will enable Korean enterprises to profitably acquire, retain and grow their customer relationships. Experian’s Marketing Services portfolio helps marketers transform complex data into customer intelligence to gain a complete understanding of their customers to develop effective marketing strategies for return on investment.  Source:  Experian Press Release

BIIA Newsletter March I – 2010 Issue