CAMBRIDGE, Mass., Jun 01, 2009 (BUSINESS WIRE) — ATG (ARTG), a provider of e-commerce solutions, announced that Experian has successfully launched a new Small Business Services Center leveraging the ATG Commerce Suite as the e-commerce engine powering the new business-to-business (B2B) site. The Experian Small Business system is designed to be intuitive and user-friendly, and features easy navigation as well as simple site registration capabilities, allowing new and returning visitors to manage their reports and purchases using the ATG platform.

After identifying an opportunity for aggressive growth online, Experian selected ATG from a field of potential e-commerce partners due to the flexibility, scalability and reliability unique to the ATG Commerce Suite. Experian created a distinctive B2B Web store that can accommodate an exceptionally large volume of traffic from small businesses and unlimited numbers of registered users without compromising site performance. Additionally, ATG Commerce allowed Experian to build an e-commerce site that empowers marketers and list brokers to quickly and efficiently search through extensive amounts of tested and validated data to build customized lists for mailings, telemarketing programs and other sales and marketing efforts.  

SOURCE: Art Technology Group, Inc.  http://www.atg.com

BIIA Newsletter September 2009 Issue