Experian launched a comprehensive suite of customer management services for telecommunications operators at its International Telecommunications Forum in Rome.

Experian’s latest innovation for the telecommunications sector brings together data, software and analytics from across the business to help operators successfully tackle the major challenges they face, from improving acquisition to reducing churn. It is available throughout Europe, the Middle East and Africa.

The new service enables operators to obtain a comprehensive view of each customer relationship to help accurately quantify each customer’s current contribution to profitability, potential lifetime value and likelihood to churn.  It also helps operators understand which customers to target with cross-sell and up-sell offers, what to offer and the most appropriate channel to use to communicate it, using Experian’s advanced optimisation technology. Furthermore, it provides the tools required for operators engage with prospects and customers across a range of digital channels.

Source:  Experian Press Release