Hong Kong, Experian®, launched Customer Lab, a new technology service to enable organizations to rapidly test proof of concepts for new marketing initiatives. Based on Experian’s robust marketing data, analytics and platforms, the Customer Lab service offers clients test-and-learn facilities to prove the value of quick-start marketing programs prior to wider investment.  Marketing capabilities are fully hosted and managed, allowing organizations to focus on core marketing activities rather than justification for infrastructure expenses. A dedicated team of Experian’s Customer Lab’s experts specializing in data management, marketing analytics and campaign management provide organizations with an extended marketing team.

Customer Lab offers clients with an on-demand pricing model to provide the flexibility to run test programs based on their usage needs and business objectives. Organizations only need to pay for the capabilities they need and seamlessly adjust spend as marketing programs scale or when specific levels of ROI are achieved.

Source: Experian Press Release

BIIA Newsletter February 2010 Issue