Experian Data Quality, a part of Experian Marketing Services and a leading provider of data quality software and services, announced the launch of business data within its real-time data enrichment platform. The offering leverages Experian Business Information Services’ extensive data resources to provide a deeper understanding of businesses at the point of interaction for improved lead routing and marketing personalization.
According to a recent Experian Data Quality study, 86 percent of companies leverage data sets from third parties to enhance customer records, with one of the most popular data sets being business data. Adoption of third-party data sets is driven by a need to gain insight quickly — the top challenge is the ability to develop personalized communications. Real-time data enrichment delivers individualized insight at the point of interaction, allowing businesses to prioritize high-value prospects and ensure rapid follow up and effective offer strategies.
About: Experian Data Quality is a global leader in providing data quality software and services to organizations of all sizes. We help our clients to proactively manage the quality of their data through world-class validation, matching, enrichment and profiling capabilities. With flexible software-as-a-service and on-premise deployment models, Experian Data Quality software allows organizations around the world to truly connect with their customers by delivering intelligent interactions, every time.