PlaceIQ’s Location Intelligence Products and Capabilities Become Complementary Elements for Key Initiatives Across Experian’s Marketing Division
PlaceIQ, the company building a new model of consumer behavior with location data, today announced a comprehensive strategic partnership with Experian, which includes a financial investment from the global information services company. This investment represents a growth round of financing for PlaceIQ, enabling the company to continue its strong forward market momentum by scaling its data operations, meeting increasing product demand, and supporting future innovation.
Under the agreement, PlaceIQ’s flagship compiled data product, LandMark, will be incorporated into Experian’s suite of data activation and measurement products and services. The combined capabilities open the door for brands and agencies to better measure the effectiveness of marketing campaigns and create more relevant messages that resonate with customers.
PlaceIQ’s LandMark leverages foot traffic patterns to provide a real-world view of the customer journey and can connect with multiple marketing touchpoints to create a truly integrated approach. Combined with Experian’s suite of marketing products and solutions, LandMark will help brands and agencies to build effective audiences, activate campaigns across channels and more accurately measure campaign success.
PlaceIQ is a leading data and technology provider that powers critical business and marketing decisions with location data, analytics, and insights. An early industry pioneer, PlaceIQ has become the standard for fueling better decisions by marketers, analysts and publishers through powerful, location-based consumer insights, real-world measurement, and attribution. With PlaceIQ, companies can uncover opportunities within the consumer journey by learning about and connecting with location-based audiences, measuring real-world ROI and applying insights that drive intelligent marketing and successful business outcomes. The company is headquartered in New York City and has offices in Chicago, Detroit, Silicon Valley and Los Angeles. For more information, visit www.placeiq.com. Follow us on Twitter @PlaceIQ and like us on Facebook: PlaceIQ.