Experian Marketing Services announced the appointment of Pasquale (Pat) Pellegrini, Ph.D., to the newly created role of chief research officer and general manager of the company’s Consumer Insights business.
With a combination of scientific expertise and a strategic view of the digital media landscape, Pellegrini will lead the measurement science teams in the continuing development of new and innovative research solutions for clients. This newly created role furthers Experian’s investment in its data and intellectual assets.
Pellegrini and his team will work to identify and further develop cross-channel consumer insight solutions that apply measurement science to connect consumer decisions, behaviors, attitudes and preferences. He also will further Experian’s industry leadership in organizations such as the Media Rating Council, American Association for Public Opinion Research, and ESOMAR.
Pellegrini was most recently executive vice president at GfK Custom Research North America, where he led the Digital Market Intelligence and Media & Entertainment teams in maintaining thought leadership and driving innovation in digital research. He has contributed award-winning and highly regarded research papers in the areas of mobile advertising strategy, online measurement methodology, passive media measurement and survey research methodology. Pellegrini has held leadership positions at the Weather Network, comScore, Arbitron (now Nielsen Audio), TNS Media Research (now Kantar), and BBM Canada (now Numeris). Pellegrini holds a Ph.D. from State University of New York at Buffalo and Master of Science and Bachelor of Arts degrees from McMaster University.
About: Experian Marketing Services is a leader in data-driven marketing and cloud-based marketing technology. Experian is the only company in the world to offer a comprehensive Marketing Suite that unites customer insights, analytics, data quality and cross-channel marketing technology into a single platform. Backed by the industry’s highest-rated client services team and the world’s largest consumer database, we provide more than 10,000 brands in over 30 countries with unique competitive advantages through marketing services and technology. Our extended legacy in data security, management and consumer privacy has earned the trust of organizations and consumers from around the world for more than three decades. For more information, please visithttp://www.experian.com/marketing-services.