Experian Marketing Services launched a new online destination site for up-to-the-minute direct-marketing insight, consumer trends and marketing strategies: http://www.experian.com/marketingforward. The Marketing Forward(SM) blog site is part of a larger initiative to establish a conversation within the marketing industry through insightful, relatable and data-driven stories powered by Experian Marketing Services data and marketing technologies. The site will be continuously updated by Experian experts with fresh, real-time information and insights on daily top search terms, consumer and global trends and marketing strategies geared toward helping brands better leverage the new marketing ecosystem to encourage brand advocacy and drive revenue.   Source: Experian Marketing Services

BIIA Newsletter October II – 2010 Issue