Experian Marketing Services Advances Marketing Suite with Device Recognition Technology

Posted by Joachim Bartels | Jan 30, 2014 | Experian, Marketing & Sales Information, Marketing Tools, Mobile Services, Uncategorized | 0 |

AdTruth extends Experian Marketing Services’ digital and mobile ad targeting and measurement services to any Web-enabled device, further strengthening linkage and cross-channel marketing capabilities

Experian Marketing Services has announced plans to incorporate AdTruth’s device recognition technology within its marketing suite. This is a significant development for advertisers, publishers, agencies and digital ad tech providers, bridging a gap within the industry by providing more accurate and efficient ad targeting and measurement across mobile, Web, OS and app, all while maintaining user anonymity and consumer privacy. The announcement follows Experian’s recent acquisition of AdTruth’s parent company, 41st Parameter.

Source: Adoperationsonline.com

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Joachim Bartels

Joachim C Bartels is a co-founder, director, head of information resources and Editor-in-Chief of BIIA. In his capacity as Editor-in-Chief he is responsible for the selection of relevant information content concerning industry insights, trends, technological developments, standards and policies impacting BIIA members in particular and the business information industry in general.

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