Experian logo-homeAdTruth extends Experian Marketing Services’ digital and mobile ad targeting and measurement services to any Web-enabled device, further strengthening linkage and cross-channel marketing capabilities

Experian Marketing Services has announced plans to incorporate AdTruth’s device recognition technology within its marketing suite.  This is a significant development for advertisers, publishers, agencies and digital ad tech providers, bridging a gap within the industry by providing more accurate and efficient ad targeting and measurement across mobile, Web, OS and app, all while maintaining user anonymity and consumer privacy.  The announcement follows Experian’s recent acquisition of AdTruth’s parent company, 41st Parameter.

Source:  Adoperationsonline.com