Seasoned digital-ad executive will lead cross-channel evolution of the Experian Marketing Suite
Experian Marketing Services, a recognized leader in data-driven marketing and cloud-based marketing technology, has hired digital marketing industry veteran Bridget Bidlack to lead the global product vision, evolution and innovation for the Experian Marketing Suite.
Bidlack, who joins the company in the New York City office as vice president of global product management, will be responsible for further unifying Experian’s industry-leading technology, data and services for digital advertising and cross-channel marketing within the Experian Marketing Suite. In this role, Bidlack will oversee a global team responsible for product planning, execution and training in more than 30 countries around the world.
Known for her industry savvy and insight, Bidlack was named in 2014 as one ofAdweek’s “12 Stars of Ad Tech Who Are Building the Future of the Industry Right Now.” In 2015 she was recognized by the San Francisco Business Times as one of the “Most Influential Women in Bay Area Business.”
Source: Experian Press Release
