Experian Marketing Services: Email volume increased more than 11 percent in Q4 2013

Posted by Joachim Bartels | Mar 20, 2014 | Consumer Marketing, Digital Marketing, Experian, Marketing Tools, Uncategorized, United States | 0 |

2013 Q4 Email Benchmark Report also reveals 2013 holiday season had a 50 percent year-over-year increase in the number of coupon campaigns

Experian Marketing Services showed that overall email volume increased 11.2 percent in Q4 2013 versus Q4 2012, according to its 2013 Q4 Email Benchmark Report. The cross-channel marketing leader also found that there was a 50 percent year-over-year increase in the number of email campaigns using coupons during the 2013 holiday season.

Source: Experian Marketing Services

The Q4 2013 Quarterly Benchmark Report is available to download: http://ex.pn/1eqbyoM.

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Joachim Bartels

Joachim C Bartels is a co-founder, director, head of information resources and Editor-in-Chief of BIIA. In his capacity as Editor-in-Chief he is responsible for the selection of relevant information content concerning industry insights, trends, technological developments, standards and policies impacting BIIA members in particular and the business information industry in general.

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