experianExperian Marketing Services, released new enhancements to its global cross-channel marketing platform to help marketers more effectively execute meaningful and well-coordinated campaigns across all channels. In today’s dynamic, omnichannel environment, having access to a system that can help marketers consistently deliver seamless and relevant interactions with their customers at every point of engagement is critical to sustaining a memorable brand.

The new enhancements include social influencing, cross-channel multivariate testing and workflow improvements:  Social engagement tools in the platform have been built around the fact that organizations that harness the data from their customer touch-points across all channels are positioned to drive more customer engagement, build loyalty and ultimately ensure a competitive advantage.  The platform’s social media tools enable tracking of all social activities, offers and customer behaviors on social networks at an individual level right from within the application interface.

Source:  Experian