Multivariate testing and workflow enhancements also added to help drive more streamlined campaign management.

Experian Marketing Services, a provider of integrated consumer insights and targeting, data quality and cross-channel marketing, today released new enhancements to its global cross-channel marketing platform to help marketers more effectively execute meaningful and well-coordinated campaigns across all channels. 

In today’s dynamic, omnichannel environment, having access to a system that can help marketers consistently deliver seamless and relevant interactions with their customers at every point of engagement is critical to sustaining a memorable brand.

The new enhancements include social influencing, cross-channel multivariate testing and workflow improvements:

Social engagement tools in the platform have been built around the fact that organizations that harness the data from their customer touch-points across all channels are positioned to drive more customer engagement, build loyalty and ultimately ensure a competitive advantage.

Cross-channel multivariate testing helps marketers test message and campaign elements across any channel — including mobile, Web pages, email and social — to optimize messaging and deliver more intelligent and effective interactions.

Usability and workflow enhancements provide marketers with a simpler way to view data to deliver a more streamlined approach in campaign building.

For more information, please visit the Experian Marketing Services’ cross-channel marketing platform page.