Experian plc (ADR) : Experian Simmons Announces New Cross-Platform Media Planning Service

Posted by Joachim Bartels | Jan 19, 2012 | Digital Media, Experian, Marketing & Sales Information, Mobile Services, Platforms / Workflow Tools, United States | 0 |

Experian Simmons announces new cross-platform media planning service
Pioneering digital-media panel to link mobile and online activities to thousands of consumer brand preferences, attitudes and behaviors

Experian ® Simmons SM, part of Experian Marketing Services, announced today the development of Simmons Connect SM, a new cross-platform media planning service that includes the industry’s first digital-media panel that links metered online and mobile activities to thousands of consumer brand preferences, attitudes, lifestyles and behaviors. Simmons Connect will provide marketers with the insights they need in an increasingly fragmented media environment to plan marketing efforts across traditional and emerging digital platforms, including mobile, using a consistent consumer definition.

Source: 4-traders.com

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