London, UK, 24th February 2009 – Experian®, launched new software providing public sector organizations with a vital new tool to locate and link disparate citizen data records for single citizen view projects.  Powered by Experian’s data and analytics, QAS Identify has been adopted by Birmingham City Council, the largest local authority in Europe, to improve its customer service delivery. 

A single citizen view provides an accurate and up-to-date view on all of a person’s interactions with government. Each year, 7.8 million people in the UK move house and hundreds of thousands of people change their name.  As a result, one of the greatest challenges for a single citizen view project is identifying and linking up citizen records, particularly when records often use numerous formats and different spellings.  Source: Experian

BIIA Newsletter March 2009 Issue