Singapore – 25 May 2009 – Experian®, announced the launch of Experian CheetahMail in Singapore and Hong Kong. Used by many of the world’s largest consumer brands, Experian CheetahMail is a leading global provider of email marketing and customer intelligence technologies.  The decision to launch Experian CheetahMail in Singapore and Hong Kong is in response to the rising demand from the region’s leading enterprises for access to more sophisticated and personalized digital marketing capabilities. Working for some of world’s top brands, Experian CheetahMail helps marketers combine the power of data with the efficacy of the email channel to connect and engage with their customers.

John Merakovsky, Director of Experian CheetahMail Asia Pacific, is responsible for growing Experian CheetahMail’s business in the region. Merakovsky brings a wealth of experience to Experian CheetahMail in developing enterprise technology businesses from start-ups to leaders in their market. Previously, Merakovsky was the founder and former CEO of Southrock Corporation Limited, Australia’s leading developer of enterprise Human Capital Management software.

Experian CheetahMail sends permission-based emails on behalf of its customers in over 40 languages and has offices throughout the US, Australia, France, Spain, Ireland, the United Kingdom and the Netherlands.  Experian CheetahMail, a business unit of Experian® Group Ltd. (LSE:EXPN), was founded in 1998 and is headquartered in New York City with offices in Los Angeles, San Francisco, London, Dublin, Amsterdam, Paris, Barcelona and Melbourne.  Source” Experian Press Release

BIIA Newsletter June 2009 Issue