Experian’s Price Grabber Fails to Grab Buyer

Posted by Joachim Bartels | Sep 27, 2012 | Digital Marketing, Experian, India, Ownership Changes of Information Companies, Price Comparison Websites, United Kingdom, United States, Ybrant Digital | 0 |

Experian failed to complete the agreed disposal of its price-comparison websites after an Indian company did not come up with the cash in time. The $175m deal for PriceGrabber and LowerMyBills fell through after Ybrant Digital, a marketing company based in Hyderabad, missed Tuesday’s deadline to pay. Experian said it had received assurances from Ybrant that financing for the deal was in place.

Source: Financial Times

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Joachim Bartels

Joachim C Bartels is a co-founder, director, head of information resources and Editor-in-Chief of BIIA. In his capacity as Editor-in-Chief he is responsible for the selection of relevant information content concerning industry insights, trends, technological developments, standards and policies impacting BIIA members in particular and the business information industry in general.

The BIIA library is approaching 10,000 news items and best demonstrated practices. BIIA members receive regular news alerts on key developments in the industry and the regulatory environment. The BIIA readership is widespread: between 4 to 5 thousand unique visitors access BIIA.com per month.