On May 8, FICO announced acquisition of Entiera Inc., an innovative provider of customer dialogue management solutions.  Will Lansing, CEO of FICO explained in a letter to FICO and Entiera’s customer the strategic rationale for making this acquisition.   Here is an excerpts of what he said:

“Entiera’s leading customer dialogue management solution help enterprises create, monitor, manage and analyze marketing campaigns in a SaaS environment. Entiera Insight is a best-in class solution deployed by many Fortune 500 customers. This solution offers several critical capabilities requested by FICO clients, including easy-to-use marketing campaign set-up, graphical reports, flexible data architecture, and APIs to integrate with an expanding number of customer touchpoints.

FICO is a pioneer in the application of predictive analytics. Our marketing solutions include FICO® Retail Action Manager, which enables some of the world’s largest retailers to target millions of customers with relevant offers. FICO Retail Action Manager is proven to deliver marketing offer response rates as much as 10x higher than offers made using traditional methods.

By combining Entiera Insight with FICO’s predictive analytics and strategic consulting, we cancreate a comprehensive solution built for the future of marketing. You will be able to design large scale campaigns around specific business objectives, such as improving margin or increasing loyalty, and apply optimization to determine what offers and messages to deliver to each customer to achieve defined objectives. And you’ll be able to access this on a SaaS platform. In our opinion, no other product on the market comes close.”

 Will Lansing took over FICO earlier this year from Dr Mark Greene and he certainly does not waste any time in shaking up FICO.  Lansing, has served on FICO’s board for six years as a director, most recently he had, up until 2010 been CEO of Infospace, the business best known perhaps for its metasearch technology; prior to that he was CEO of Valuevision Media, a direct to consumer retailing business with television and internet shopping channels.  Mr Lansing has also served as a director of several other public companies including Digital River and RightNow Technologies. So Lansing seems to be going back to his roots in digital media.

Source:  FICO Announcements