On May 8, FICO announced acquisition of Entiera Inc., an innovative provider of customer dialogue management solutions.

Entiera’s leading customer dialogue management solution helps enterprises quickly design and execute campaigns across multiple channels in a SaaS environment. Entiera Insight is a best-in-class solution deployed by many Fortune 500 customers.  Entiera manages more than 200 million consumers worldwide via the Entiera platform.  It processes greater than 10 billion customer transactions every month.  It  coordinates over 1.5 billion email, social direct mail and web marketing messages per year though the Entiera Campaign Management Platforms.

The combination of FICO’s predictive analytics with Entiera’s big data-powered, multi-channel customer dialogue management will deliver significantly higher ROI to marketers.  Source:  FICO Press Release

To read more BIIA members should log on