FICO Acquires Entiera

Posted by Joachim Bartels | May 9, 2012 | Analytics, Digital Marketing, FICO (Fair Isaac), Marketing & Sales Information, Platforms / Workflow Tools | 0 |

On May 8, FICO announced acquisition of Entiera Inc., an innovative provider of customer dialogue management solutions.

Entiera’s leading customer dialogue management solution helps enterprises quickly design and execute campaigns across multiple channels in a SaaS environment. Entiera Insight is a best-in-class solution deployed by many Fortune 500 customers. Entiera manages more than 200 million consumers worldwide via the Entiera platform. It processes greater than 10 billion customer transactions every month. It coordinates over 1.5 billion email, social direct mail and web marketing messages per year though the Entiera Campaign Management Platforms.

The combination of FICO’s predictive analytics with Entiera’s big data-powered, multi-channel customer dialogue management will deliver significantly higher ROI to marketers. Source: FICO Press Release

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Joachim Bartels

Joachim C Bartels is a co-founder, director, head of information resources and Editor-in-Chief of BIIA. In his capacity as Editor-in-Chief he is responsible for the selection of relevant information content concerning industry insights, trends, technological developments, standards and policies impacting BIIA members in particular and the business information industry in general.

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