Provides rapid development, execution and management of high-volume campaigns that engage customers with mass personalization
FICO (NYSE: FICO) announced that it will deliver its analytic-powered customer engagement services via the new FICO® Analytic Cloud, for creating, customizing and deploying analytic-driven applications and services. Application developers, FICO clients, and FICO partners will be able to take advantage of these services to rapidly create, execute and manage high-volume campaigns that engage customers in real-time with mass personalization across channels including brick-and-mortar, social and mobile.
The analytic-powered customer engagement services combine predictive analytics, decision optimization and Big Data with state-of-the-art interactive customer dialogue management. The services include FICO® Customer Dialogue Manager for deploying targeted marketing campaigns, and FICO® Analytic Offer Manager for making highly personalized and timely offers. Within the FICO Analytic Cloud, users can plan, execute and manage targeted campaigns that leverage other cloud services such as the FICO® Adeptra® Mobile Services Platform and FICO® Decision Management Platform and third-party CRM services.