FICO Debuts Analytics-Powered Marketing Solutions for Transforming Big Data into Big Marketing

Posted by Joachim Bartels | Sep 26, 2012 | Analytics, BIG DATA, FICO (Fair Isaac), Marketing & Sales Information, Marketing Services - Automotive Vertical, United States | 0 |

FICO (NYSE: FICO) announced analytics-powered “Big Marketing” solutions that link predictive analytics, decision optimization and Big Data with state-of-the-art interactive customer dialogue management. The new solutions enable marketers to plan, execute and manage high-volume campaigns precisely targeted to individual customers, balancing the trade-offs between customer preference and business objectives by using advanced analytics. The first two new Big Marketing solutions are FICO® Customer Dialogue Manager, which include capabilities resulting from FICO’s acquisition of Entiera earlier this year, and FICO® Analytic Offer Manager.

Source: FICO Press Release

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Joachim Bartels

Joachim C Bartels is a co-founder, director, head of information resources and Editor-in-Chief of BIIA. In his capacity as Editor-in-Chief he is responsible for the selection of relevant information content concerning industry insights, trends, technological developments, standards and policies impacting BIIA members in particular and the business information industry in general.

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