Oracle Cloud Customers Can Unlock the Value of Personalization Faster in Omni-Channel Retailing with FICO® Decision Management Platform Streaming
- FICO® Decision Management Platform Streaming helps retailers engage with customers with contextually tailored decisions.
- FICO will be at Oracle Open World in the Oracle Cloud Infrastructure Showcase, October 22–25.
FICO, a leading analytics company and gold level member of the Oracle Partner Network (OPN), announced that its streaming analytics platform FICO® Decision Management Platform Streaming (DMP Streaming) has achieved ‘Powered By’ Oracle Cloud status.
FICO’s DMP Streaming service running on Oracle Cloud Infrastructure helps retailers deepen personalization through the innovative use of streaming analytics. With FICO DMP Streaming, retailers can engage customers better by using contextually relevant and tailored decisions that unify in-the-moment interactions with data from customer databases and offline channels.
Retailers everywhere are keen to leverage what they know about customers to tailor and personalize the customer experience. FICO DMP Streaming allows retailers to quickly and easily turn data generated from customer interactions into immediate, precise, and personalized marketing programs. An intuitive user interface makes it simple for users to consume data from a variety of sources, across channels, to build a data-informed and analytically-driven solution, all without having to write a single line of code.
By using DMP Streaming in the Oracle Cloud, organizations can achieve superior performance and cost benefits. Utilizing Oracle Cloud Infrastructure allows retailers to roll out improved market programs in minutes and realize value within hours.
“Rapidly accumulating volumes of information presents a unique opportunity for organizations that want to make decisions in real-time and based on a wide range of data,” said Doug Clare, vice president of product marketing at FICO. “With DMP Streaming, companies can build powerful solutions that link offline and online behaviors from their customers into unified customer profiles that transform personalization and engagement with their brands. Deploying in Oracle Cloud Infrastructure further extends our ability to serve the Oracle community by enabling users to easily reap the benefits of DMP Streaming by reducing time-to-market with unprecedented performance and scale.”
FICO DMPS is part of the FICO Decision Management Suite which was recently named a leader in Digital Decision Platforms by an independent research firm. To learn more, click here.
About Oracle PartnerNetwork
Oracle PartnerNetwork (OPN) is Oracle’s partner program that provides partners with a differentiated advantage to develop, sell and implement Oracle solutions. OPN offers resources to train and support specialized knowledge of Oracle’s products and solutions and has evolved to recognize Oracle’s growing product portfolio, partner base and business opportunity. Key to the latest enhancements to OPN is the ability for partners to be recognized and rewarded for their investment in Oracle Cloud. Partners engaging with Oracle will be able to differentiate their Oracle Cloud expertise and success with customers through the OPN Cloud program – an innovative program that complements existing OPN program levels with tiers of recognition and progressive benefits for partners working with Oracle Cloud. To find out more visit: http://www.oracle.com/partners
Source: FICO Press Release