FICO’s Analytic Offer Manager and Customer Dialogue Manager to be embedded in Looop Big Data analytics platform
FICO (NYSE:FICO) entered into a partnership with transactional Big Data startup ERN. The partner will embed FICO’s marketing solutions within its real-time Big Data analytics platform Looop, giving marketers in financial services and retail the ability to execute highly personalized merchant-funded marketing strategies based on precise analysis of each consumer’s preferences and needs. The partnership is initially focused on the financial services market in the UK, Europe and Asia.
Looop is a scalable, reliable and secure Big Data analytics platform that enables banks, acquirers and merchants to perform deep analysis of customer behavior on a micro and macro scale. The actionable insights that result can be used to create compelling relevant and timely offers that can be sent to customers through a mobile app in real-time. Looop is fully PCI and ISO 27001 compliant.
Dan Brassington, CEO and Co-Founder of ERN, said: “By partnering with FICO and embedding its Analytic Offer Manager and Customer Dialogue Manager into the Looop platform, we are in a position to offer marketers the most complete transactional Big Data analytics platform available for generating revenue from merchant-funded offers. Our completely scalable, reliable platform will enable us to help firms in the financial services and retail industries collect, store and analyze Big Data in order to create highly personalized value-added services for individual customers.”
About ERN: Established in 2011, ERN (www.ernglobal.com) has developed a big data analytics platform with real-time marketing capabilities called Looop, which was launched at the FinovateEurope 2013 conference in February. ERN’s innovative SaaS solution is designed to offer a completely scalable, reliable and secure suite of products to banks and merchants, giving a deep level of analytical detail about consumer behavior in real-time.
Source: FICO Press Release
