First Data said that it has completed its acquisition of Intelligent Results, a Washington-based customer data analytics and decision management software company. The acquisition is expected to provide First Data with the data analytics, predictive modelling and expertise needed to support product development and enhancement. It also expands its product offering in fraud, loyalty and customer contact.

Intelligent Results enables companies in financial services, utilities, telecom, government, and retail to manage their business more dynamically with a new standard in customer analytics and decision management. The Intelligent Results PREDIGY(TM) software platform allows companies to better understand and predict customer behavior and then quickly plan and operationalize targeted strategies. This empowers companies to improve the customer experience, allocate resources more effectively, and increase profitability. Intelligent Results’ approach, platform and applications result from 20 years’ experience that began in the national labs. Source:  First Data Press Release;

BIIA Newsletter March – 2007 Issue