FirstRain, a leader in big data analytics for enterprise sales and marketing teams, released Market Insights, a revolutionary new way for CMOs, marketing teams and strategic leaders to put their go-to-market strategy into action. FirstRain Market Insights is an enhanced suite of big data analytics capabilities that builds on FirstRain’s successful Customer Insights solution for sales teams.
Market Insights’ cloud-based solution leverages patented algorithms to extract critical developments and visualizations from global, external information and social media. These actionable insights are seamlessly delivered to enterprise marketing teams within the social and mobile applications they use every day.
FirstRain Market Insights was specifically designed to provide an out-of-the-box experience from day one, and is simple to configure and install, requiring no additional IT resources to manage it or lengthy end-user training. The solution is also fully mobile, with insights delivered to enterprise mobile devices, tablets, the Web, email, or easily integrated into touch-enabled enterprise mobile applications.
About FirstRain: FirstRain’s cloud-based Customer and Market Insights solutions deliver the power of big data analytics to customer- and market-facing employees for the very first time within the applications they use every day such as salesforce.com Sales Cloud and Microsoft SharePoint. FirstRain customers are Fortune 1000 leaders in growth markets like financial services, industrials, technology, telecommunications and healthcare. Based in San Mateo, Calif., FirstRain also has offices in New York and Gurgaon, India. For more information visit http://www.firstrain.com.