Today, 89% of B-to-B marketers in the U.S. are using social media, says a study conducted by iTracks and the Business Marketing Association (BMA).    In fact, B-to-B use of social media may have even eclipsed that of consumer marketers, according to another report from White Horse Productions.  But the B-to-B marketers who Ruth P. Stevens talks to are still sound confused.  “What should I be doing,” they ask.  “What’s really worth my time?”  What you want to do is get out of the hype, get real, and get results.  Here’s a simple plan of attack as recommended by Ruth P. Stevens.  A regular contributor to the BIIA website.

To read the full story click on the link: Ruth P Stevens 5 ways to get real with social media